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Business Blog

Avoid mixed signals when advertising antennas

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Many consumers experience sticker shock when they total up what they pay each month for television, add-on channels, satellite programming, streaming services, and the vast array of other content they...
Business Blog

New toolkit for retailers to help stop gift card scams

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In many ways, gift cards ushered in a win-win era. Better gift-giving (and getting) for consumers and increased sales for retailers. But leave it to scammers to try to mess up a good thing. According...
Business Blog

Seeking your feedback about the Amplifier Rule

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At the Monterey Pop Festival, the legendary Jimi Hendrix reportedly one-upped The Who by setting fire to his guitar and his amplifier. The legendary – but fictional – Nigel Tufnel of Spinal Tap...
Business Blog

One thing marketers of CBD products need to know right now

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“It’s the Wild West out there!†How often have you heard that statement made about health claims for products containing CBD? But here’s the thing: It’s not the Wild West. In fact, health-related...
Business Blog

Fake government affiliation: A name game no one should play

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What’s in a name? According to an FTC lawsuit filed in April, if you’re an outfit that uses the name “SBA Loan Program†– and you falsely claim to be an approved lender for the Small Business...